Realtor® | Marketing Expert | Advocate for Her Clients and Community
With over 30 years of experience as a licensed New Jersey Realtor®, Barbara Paone brings a unique blend of passion, professionalism, and purpose to every real estate transaction. Her journey began with a successful career in media buying and radio airtime sales, before she made the leap to pursue real estate full time—a move that combined her sales acumen with a deep desire to serve others.
Barbara considers herself more than just a real estate agent—she’s a consultant, a guide, and a fierce advocate for her clients. Known for her hands-on attention, marketing savvy, and innate ability to envision a home’s potential, Barbara brings both strategy and heart to the process of buying, selling, or investing in real estate.
A graduate of Marquette University with a Bachelor’s Degree in Communications and Marketing, Barbara has a strong foundation in media, digital strategy, and real estate investing. Her marketing expertise and negotiation skills translate into results-driven strategies tailored to each client’s goals.
As a longtime resident of Middlesex and Monmouth counties, Barbara offers concierge-level real estate services across New Jersey. Whether you're a first-time buyer, seasoned investor, or relocating seller, her team delivers:
Strategic pricing and expert market analysis
Certified staging and high-impact marketing
Skilled negotiations and transaction management
Comprehensive support with mortgage and title through Weichert Companies
Custom Fusion photography and immersive 3D video tours
Barbara’s work doesn’t stop at closing. A portion of every commission goes to her client’s charity of choice—because making a difference is at the heart of everything she does.
Credentials & Certifications
Community Involvement
Beyond Real Estate
In true Leo fashion, Barbara is high energy, driven, and determined to deliver results that align with her clients' best interests. She brings empathy from both sides of the transaction and believes that honesty, persistence, and exceptional follow-through are the keys to her success.
Originally from Milwaukee, Wisconsin, Barbara proudly carries her Midwest values into both business and life. She spent 25 years working in Manhattan—half in advertising/media and half selling airtime for NPR affiliate WNYC and Bloomberg Radio. She has called Colonia/Woodbridge home since 1991 and works wherever her clients need her across New Jersey.
Barbara shares her home with three beloved cats and her 18-year-old son—who now has his own real estate license. Real estate truly runs in the family! When she’s not helping clients, Barbara enjoys rescuing animals, gardening, running, yoga, weight training, and treasure hunting at garage sales and flea markets. Her creative flair for staging and decorating is yet another way she brings value—and joy—to her clients.